Salt XO sponsored the bathrooms at Invest Fest to promote maintaining a clean coochie, turning an everyday part of the festival into another creative opportunity experience

Salt XO made a strong impact at Invest Fest by showing up as both a sponsor and vendor for an exciting weekend centered around entrepreneurship, culture, and community. The brand created meaningful opportunities to connect directly with attendees while introducing new customers to the Salt XO experience. Being part of such a high-energy event allowed Salt XO to increase brand visibility while connecting with entrepreneurs, creators, and consumers from across the country. The presence of the brand demonstrated its commitment to building community and creating memorable experiences. From the vendor booth to its unique sponsorship activations, Salt XO made sure its presence was felt throughout the festival.

One of the standout experiences was the Clean Coochie Diner, which gave attendees a fun and memorable way to experience the Salt XO brand. The owner was personally present at the booth, taking pictures, greeting attendees, and meeting customers throughout the event. Her hands-on involvement created a more personal experience and allowed customers to connect directly with the person behind the brand. Attendees were able to take photos, ask questions, learn more about Salt XO, and enjoy the energy surrounding the diner. The Clean Coochie Diner became an engaging space where the brand, its owner, and its customers could connect in a genuine way.

Salt XO also sponsored the bathrooms at Invest Fest, turning an everyday part of the festival experience into another creative opportunity for brand visibility. This unique sponsorship placed Salt XO in front of attendees throughout the event and helped keep the brand top of mind. Rather than relying solely on a traditional vendor booth, Salt XO found an unexpected way to incorporate the brand into the overall festival experience. The bathroom sponsorship reflected the company’s creativity and willingness to think outside the box when it comes to marketing. It was another memorable activation that helped Salt XO stand out among the many brands participating in Invest Fest.

As a vendor, CEO Jhalesa Seymour had the opportunity to engage face-to-face with customers, supporters, and fellow entrepreneurs throughout the weekend. The booth served as a space for product discovery, conversations, photos, networking, and relationship building. Having the owner present made the experience even more personal, as attendees could meet her directly and put a face to the brand. These interactions helped strengthen customer relationships while creating new connections and opportunities for Salt XO. The experience showed the value of being present, approachable, and engaged with the people who support the brand.

Overall, Salt XO’s presence at Invest Fest was about much more than simply having a booth or logo at an event. As both a sponsor and vendor, the brand created multiple touchpoints through the Clean Coochie Diner, bathroom sponsorship, vendor booth, and direct engagement with attendees. The owner’s personal involvement added an authentic touch, allowing customers to take pictures, share moments, and connect directly with her throughout the weekend. Every activation reflected Salt XO’s creativity, personality, and commitment to creating experiences that customers remember. Invest Fest gave Salt XO an opportunity to increase visibility, strengthen relationships, and continue building momentum for the brand’s next chapter.