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Writer's picturePorche Madre

Special Blends: Crafting Excellence in Bartending and Events

Updated: Aug 6

In the heart of Powder Springs, Georgia, Special Blends has emerged as a trailblazer in the world of mobile bartending, event services, and professional training. Founded by Maxx, a visionary Jamaican woman born and raised in England, this black-owned company seamlessly combines a passion for mixology with an innovative approach to bartending and event management.

Maxx's journey into the bartending world began with a deeply personal motivation. After the passing of her husband, Larry E. Holtzclaw, who adored Long Island Iced Tea, Maxx's desire to honor his memory transformed into a full-fledged business. Established in 2018, Special Blends Mobile Bartending started as a passion project for this retired logistics technical director. What began as a hobby soon evolved into a thriving enterprise, driven by Maxx’s commitment to elevating the mobile bartending industry.



Special Blends Mobile Bartending provides professional bartenders for a wide array of events, including weddings, anniversaries, birthdays, cocktail making parties, karaoke, tastings, awards, and corporate events. Their services include bar setup, staffing, and even the alcohol itself, making them a one-stop-shop for event planning. For clients looking to add a special touch, Special Blends offers a free signature drink tasting with a deposit, ensuring the perfect beverage choice for any occasion.



Expanding their horizons, Maxx a drink pioneer who makes her own dehydrated fruit garnishes; launched Special Blends Bartending School in 2021. Recognizing a gap in training for mobile bartenders, the school aims to produce top-notch professionals for both mobile and traditional bars. With 20 and 40-hour courses, including Mixology & Bartending 101 and Advanced Mixology Bartending 102, the school emphasizes practical experience and comprehensive training. Graduates not only receive certification but are also offered job placements, bridging the gap between education and employment in the bartending industry.


Special Blends The BAR, the latest addition to the company, is a testament to their growth and innovation. Operating with a liquor license across Georgia, this for-profit venture is equipped to handle cash bars, open bars, and ticket bars at various public events. You can catch them at popular locales such as the Thurman Springs concert series in Powder Springs, Reed House in Smyrna, Vision Studios in Chamblee Tucker, and the Labor Day Celebration in Austell. Their unique bar setups, including a custom tent and the vintage 1955 horse trailer bar "Sistah Rosemary," offer a distinctive experience at each event.




Adding to their rich array of services, Special Blends also features "Drinks by maXx," exclusive beverages available only at their mixers, festivals, and concerts. Their offerings include a curated selection of black-owned liquor brands such as Donc Bougie Vodka, Sukari Spirits Vodka, and N-finite Tequila, along with ready-to-drink options like Junetini and NFT Energy Drink. The company's dedication to supporting minority-owned brands underscores their commitment to diversity and excellence.

The company collaborates with a wide range of venues, including Whitestone Reserve, Georgia Palms and Gardens, Elysium Event Center, and The Oakley. They partner with esteemed vendors such as Nothing Like It Events for catering, Audrey Grace and Liz By Design for photography, and top DJs like DeeJay 3M, DJ Biggz, and DJ Seth Martin to ensure every event is memorable and well-executed.


For those interested in experiencing the unique offerings of Special Blends or seeking to advance their bartending skills, staying connected is straightforward. The company operates Monday through Friday from 6:00 pm to 10:00 pm and is available by appointment on weekends. Prospective clients and students can reach out through their Facebook and Instagram pages or contact them directly at Specialblendsbartendingschool@gmail.com.

Special Blends is more than just a service provider; it’s a celebration of innovation, dedication, and a deep love for the art of bartending. As Maxx continues to lead and inspire, Special Blends remains committed to delivering exceptional experiences and setting new standards in the industry.




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