Glowing Into New Horizons: My First H Loyal PR Event at CeraVe’s ‘Glow Getter’ Launch in TikTok HQ

On Wednesday, October 1st, I had the pleasure of attending my very first event with H Loyal PR — the Glow Getter celebration hosted inside TikTok’s New York headquarters and sponsored by CeraVe. From the moment I walked in, the staff made us feel welcomed and spoiled with full-size gifts of the new products launched that morning exclusively on the TikTok Shop.

CeraVe is celebrating 20 years of success in the beauty industry, and they’ve marked the milestone by creating three TikTok Shop exclusives: the Balancing Air Foam Cleanser, Intensive Moisturizing Cream, and Healing Ointment. Influencers were encouraged to create content using the products, earning 20% commissions on sales, plus boosted posts via CeraVe.

Between the high-energy MC JJess, the engaging influencer panel, and insights from Dr. Malik, I was convinced of the products’ benefits even before unboxing them.

My son already uses the CeraVe Foaming Facial Cleanser with great results, but now I’m eager to try the new conditioner on my two-year-old niece, who I suspect has eczema on her scalp. Another fun addition to the line is a gift-with-purchase mascot: an adorable goat keychain — CeraVe’s own take on the collectible “labubu” trend.

The event also featured games, a 360° booth, raffles for a coveted year on CeraVe’s PR list, and a delicious spread of wraps, cookies, and spritzers. Although I wasn’t one of the lucky raffle winners, my first H Loyal PR event was a true success.

Remember Darling the show must go on and in good fashion.